Unlock the potential of Digital Advice.
IntelligenceInk, founded by Jacqui Henderson, brings together passion and deep industry expertise to begin your journey into the world of digital advice.
With 20+ years in wealth management and fintech, Jacqui's a sought-after advisor on everything digital advice.
"The future belongs to those who prepare for it today."
Malcolm X
Services
At IntelligenceInk, we combine the latest technology, advanced analytics, and our wealth of expertise to design digital advice solutions that drive value.
Consulting
Our proven consulting framework covers all phases of digital & hybrid advice: from strategic vision and corporate strategy, to discovery, client experience, RFP management, and implementation.

AI
We provide expert guidance in defining the role of AI within your digital advice offering and client interactions, considering your products & services, strategic integrations, and the evolving regulatory landscape.
cohorts
Our behavioural segmentation and persona development uncovers the underlying psychological drivers that shape your client's financial behaviours, identifying cohorts that align to your products & services.
GO TO MARKET
We build a successful go-to-market strategy for your digital advice offering, providing guidance across client persona segmentation, value proposition development, client experience design, and success metrics.
Media
Jacqui Henderson is a regular public speaker and media contributor, covering subject matter across fintech, tech startups, and wealth management.

GBST turns to Advice Intelligence for insto advice
GBST’s acquisition of Advice Intelligence will help leverage the digital advice provider’s services to the institutional market. Read more.

AI-powered apps are touted as a big part of the solution to providing affordable financial advice en masse. Read more.

Digital financial advice pioneers have formed a consortium to represent the nascent market to the federal government. Read more.
About
Jacqui Henderson is the CEO & founder behind Advice Intelligence and its pioneering digital advice technology, she also is a founding member of the FSC - Digital Advice Experts Group, aligning regulation to support digital advice adoption.
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She empowers financial service firms to thrive in the digital age. Her expertise spans designing and scaling digital advice service models, through to understanding consumer financial behaviours, navigating regulatory landscapes, and working with digital advice technology vendors. She builds client-centric advice experiences that drive results.









